Piedra Media General Market and Multicultural Marketing & Strategic Solutions
Piedra Media has full-service production and planning team utilizing artificial intelligence, dashboard reporting, multiscreen capability and scalability with expertise at client’s fingertips. Piedra Media speaks various languages specifically Spanish, among a diverse staff of team members.
On the cutting edge of digital media consumption across the board including over-the-top and online gaming, with the biggest growth in usage and time spent going to subscription-based video on demand. A full array of social messaging apps paid social – Snapchat, Twitter, YouTube, social influencers, mobile gaming, digital TV, digital audio, search engine optimization SEO, social media management, search engine marketing, gmail ads and a full mobile engagement platform all with results driven creative. Clients are intimately involved and receives a complete strategic analysis during discovery, concept and production.
An international understanding with a local approach. The multilingual staff is certified to translate in Spanish offering turnkey solutions for in-language creative.
Piedra Media President CEO Gary Stone has a successful track record of driving revenue through sales, marketing and programming innovation and creating stellar results for clients. Significant experience merging cultures and driving transformational change pre- and post-merger. Recognized for developing a strong culture rooted in innovation, ownership, accountability, and collaboration. Consistently regarded for his ability to not only “shake up” the status quo, but also drive initiatives by building local level buy-in through personally leading hands-on, practical strategy and operating review sessions.
Previously, Chief Operating Officer Brand X Marketing a grocery shopper retail/brand advertising agency. President Chief Operating Officer Univision Radio. Stone has 40 years of Broadcast experience. 30 years of Spanish media experience, 25 years with the evolution of Tichenor Media System to Heftel Broadcasting to Hispanic Broadcasting and with the sale of Hispanic Broadcasting in 2003 for $3.5 Billion to Univision Radio from 1985 until 2010.
Tegna
TelevisaUnivision
Telemundo
NBC Universal
Entravision
Meruelo Media
Nexstar
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